In a major push into India’s booming quick-commerce market, Amazon has announced a massive expansion of its 10-minute delivery service, Amazon Now, to 100 cities across the country. This strategic move signals the company’s intent to compete aggressively with established players like Blinkit, Swiggy Instamart, and Zepto in India’s fast-growing instant delivery segment.
Amazon Now Expansion: What You Need to Know
Amazon’s quick delivery arm, Amazon Now, which initially launched in cities like Mumbai, Bengaluru, and Delhi NCR, is now set to reach a much wider audience.
With this expansion, the service will soon be available in key cities including:
- Kochi
- Pune
- Hyderabad
- Chennai
- Kolkata
- Jaipur
- Lucknow
- Ahmedabad
Customers in these cities can access the service directly via the Amazon app by tapping on the “Now” section.
How Amazon Now Works
Amazon Now operates through a network of micro-fulfilment centres (MFCs) strategically located within neighborhoods. These centers allow ultra-fast order processing and delivery within minutes.
To support this ambitious rollout, Amazon plans to set up:
1,000 Micro-Fulfilment Centres across India
This infrastructure ensures:
- Faster deliveries (as quick as 10 minutes)
- Local inventory availability
- Reduced logistics delays
What Can You Order?
Amazon Now offers a wide range of products for instant delivery, including:
- Groceries & daily essentials
- Personal care items
- Beauty and fashion products
- Small home appliances
- Baby care products
- Pet supplies
- Healthcare essentials
This makes it a one-stop solution for urgent daily needs.
Boost for Farmers and Local Sellers
One of the most impactful aspects of this expansion is its support for local producers.
Amazon claims that:
Over 16,000 farmers will benefit by selling their products directly to consumers through its platform.
This initiative strengthens:
- Farm-to-home supply chains
- Local sourcing
- Rural economic growth
Massive Investment Behind the Expansion
Amazon is backing this expansion with a significant investment of:
₹2,800 crore
This funding will be used to:
- Scale infrastructure
- Improve delivery speed
- Enhance workforce safety and well-being
- Strengthen logistics and supply chain operations
Rising Competition in Quick Commerce
India’s quick-commerce sector is becoming increasingly competitive. With this expansion, Amazon is directly challenging:
- Blinkit (Zomato-backed)
- Swiggy Instamart
- Zepto
- Flipkart Minutes
- BB Now
These platforms are already competing on speed, pricing, and product availability, making this one of the hottest sectors in India’s digital economy.
How to Use Amazon Now
Using Amazon Now is simple:
- Open the Amazon app
- Look for the “Now” icon/banner
- Check availability in your area
- Browse products and place your order
- Get delivery in minutes